You find out too late
A launch, price shift or offer change reaches your team after it has already shaped customer expectations.
Competitor intelligence for DTC brands
Your competitors moved this week. Do you know what they did?
Get a focused weekly brief tracking their prices, promotions, launches and messaging—plus same-day alerts when a move is too important to wait.
Get the $750 Snapshot Audit
No dashboards. No raw data dumps.
Monday brief
Decision-ready
Decision-ready
What changed. Why it matters. What to do.
01
The signalThe price, promotion, product or positioning move we observed.
02
The meaningThe likely intent and the pressure it creates in your market.
03
Your moveA clear response: act, test, watch—or ignore.
One pageEvery Monday by 9am
The blind spot
Competitive moves rarely announce themselves.
They show up quietly—in a new bundle, a deeper discount, a sharper headline. By the time the impact reaches your numbers, the useful reaction window may already be closing.
Manual checking never sticks
Competitor monitoring gets pushed behind campaigns, operations and everything else that has to ship today.
Tools stop at the data
An alert tells you a page changed. It does not tell you whether the change matters or what to do next.
How it works
A clearer market view, every week.
You choose the field. We do the watching, filter the noise and deliver the decisions.
1
Name the field
You identify the 5–10 competitors that matter most to your brand.
2
We watch weekly
We review their public sites for commercial and messaging changes.
3
Monday, by 9am
Your one-page brief turns the week's activity into priorities and next moves.
4
Big moves, same day
Material shifts trigger an alert instead of waiting for the next brief.
What's tracked
The commercial signals that shape demand.
Focused monitoring for DTC brands in supplements, wellness, skincare, pet products, and functional food and beverage.
Prices
Promo banners & codes
New products & bundles
Subscription & loyalty offers
Messaging & positioning shifts
Pricing
Choose your level of visibility.
Start with a one-time market snapshot or keep a continuous watch on the competitors shaping your category.
Pulse
$500 / month
Essential competitor coverage for a focused category.
- 5 competitors monitored
- Weekly one-page brief
- Price, promo & product alerts
Command
$1,000 / month
Broader coverage with strategy woven into the reporting.
- 10 competitors monitored
- Weekly brief + strategy notes
- Monthly strategy call
- Quarterly trend rollup
Snapshot Audit
$750 / one time
A concentrated deep-dive before you commit to ongoing monitoring.
- Top 5 competitors
- Deep-dive competitive review
- Prioritized findings & next moves
Monthly plans are month-to-month. Cancel anytime. No setup fee.
Why VIGILANCE
Data is not a decision.
They tell you something changed.
Price trackers, alert apps and traffic estimators surface raw signals. Your team still has to connect the dots, judge the importance and decide on a response.
We tell you what the change means.
You get the signal in context—what changed, why it matters and the next move worth considering. Less monitoring work. Better judgment.
FAQ
Straight answers.
Is this legal?
Yes. VIGILANCE monitors publicly available information on competitor websites. We never access private systems, protected accounts or non-public data.
Do you need access to my accounts?
No. You provide the competitor list and enough context to understand your priorities. We do not need access to your store, analytics, ad account or customer data.
What if I have fewer than five competitors?
That is fine. We can focus the scope on the competitors you do have and use the remaining coverage for adjacent brands, category leaders or emerging challengers you want watched.
What counts as a same-day alert?
A material move that may affect your near-term decisions—such as a significant launch, major promotional shift, pricing change or a clear repositioning. Routine updates stay in the Monday brief.
Can I change the competitors being monitored?
Yes. Your competitive set can evolve as your market changes. We will align on replacements so the weekly coverage stays useful and focused.
Which brands are the best fit?
VIGILANCE is built for DTC teams in fast-moving consumer categories—especially supplements, wellness, skincare, pet products, and functional food and beverage.
Start with the five competitors you cannot afford to ignore.
The Snapshot Audit gives you a decision-ready view of their offers, products and positioning—without another dashboard to manage.
Questions? brandon.landry@vigilanceintel.com